2014 "It Does Good Things" Education Campaign

Objective
Communicate the Oregon Lottery’s financial contribution to public education in Oregon.

Approach
We communicated the Lottery’s impact through heartfelt, unscripted testimonials by Oregonians who were educated through Oregon public schools. I worked closely with the agency’s Account Manager and Producer to select and coordinate talent, arrange pre-production, attended the two-day TV shoot, and coordinated PR efforts for this campaign.

Result
The campaign featured five TV spots, showcasing five Oregonians and their inspiring education stories, as well as three radio spots including one that was broadcast in Spanish.

Agency: BPN