Objective
Create an awareness campaign that inspires locals to donate funds to the preservation of Forest Park. Beloved for its 80 miles of trails, native habitat, streams and recreational opportunities all within a protected 5,200-acre parcel, Forest Park holds a special place in the heart of not only Portlanders, but the entire state.

Approach
Highlight the multi-dimensional experiences individuals can have in Forest Park by showcasing “real” people engaging in different activities.

Result
Utilizing all donated resources, such as the photographer’s time, talent, and media space, we developed a campaign around six concepts. The campaign featured digital, social, print, radio, and web videos.

Agency: BPN